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Digital Marketing for Manufacturers: 6 Industrial Marketing Strategies

Digital marketing is essential for manufacturers and even for other forms of business. Modern technology has given way to the rise of digital marketing. In getting abreast of the trend in marketing, manufacturers should consider digital marketing in order to become successful in the manufacturing business.  

Why is Digital Marketing Essential? 

Manufacturers worldwide should adopt the use of technology in getting their businesses on top. Transactions made between customers and suppliers are now digital in form. Various platforms are being used in order to fit and compete with other businesses. Many people prefer digital marketing compared to the traditional way. Digital marketing is also more convenient to use since it saves time and can-do multi-transaction at the same time. 

How to Get Started in Digital Marketing?

In any endeavor, planning and careful analysis is always a prerequisite. For you to get started in digital marketing, seek the help or advice of marketing leaders, team leaders, and managers of any successful company. Through this, you will get ideas on choosing and developing a strategy for marketing the suits to your company. Challenges may come as expected, but be ready to face them accordingly. Think first before you act to avoid more serious problems. Be familiar with all the materials that you will be using in your digital marketing.

Read more: 5 Essentials of a Quality Control Checklist

What are the Industrial Marketing Strategies that Can be Used?

Digital marketing strategies are very important for manufacturers to learn and be familiar with. One may choose one or even all strategies depending on the needs of the customers, requirements of their business, or the current situation of the manufacturing company. The following are the 6 digital marketing strategies to be considered in digital marketing for manufacturers:

1. Website and mobile  

Clients do check the website as well as the mobile phone of a particular company. It is important to create a website that is easy to operate or navigate. The first impression will depend on the kind of website the manufacturing company has. Include in your website the history, mission, and vision, team and their roles, contact information that is easy to access, blogs and update section, title and description of Search Engine Optimization (SEO), and, of course, a catalog of the products being manufactured or offered by the company.

2. Search engine optimization

In digital marketing, SEO is always part of it. It is a complex part because it is always changing. However, it is essential because it includes methods, functions, and strategies and can also change as the need arises. SEO contains keyword search, user intent, SEO content, backlink building, technical SEO, mobile SEO, and reporting.

3. PPC campaigns

Pay-per-click (PPC) advertising is one strategy that can be used in digital marketing. In PPC advertising, you pay a certain amount when someone clicks on your digital ad. PPC ads can be placed on search engines like Bing, Google, and social media platforms such as Facebook, Instagram, or LinkedIn. PPC campaigns can be both simple and complex. It is affordable, but if you want to maximize the use of PPC ads, you can find other ways for your ads to reach more clients.

4. Content marketing

Content can always make or unmake the success of a deal. Therefore, content marketing is a crucial part of any business advertisement. It should create and promote the interest of your clients or audience. Content on the Web may always vary. There can be more on infographics which are commonly used in social media posts, blogs, videos, or even in the documentation. Consider the following content examples on your Web:

• Blog posts

• How-TOs

• Industry news

• Product comparison guides

• Spec sheets

• Brochures

• Pricing calculators

• Case studies

• Buyer guides

5. Email marketing

Email marketing has the top Return of Investment (ROI), as mentioned by Campaign Monitor. More people read emails daily. Many sent and received emails as they kept in touch with customers or prospective clients.  Anyone can do marketing through emails. Therefore, creating an appealing email is a different thing. Capturing the attention of the receiver should be the main target in using email marketing. Most people just collect emails. Others just ignore them. Some may delete these messages at once after receiving them. In order for your email to be given attention by the receiver, always remember the message itself. Always make sure that you include the receiver’s name to make it more direct, use statistics that grab attention, mention necessary and relevant events in the industry, must have a sense of urgency, and really offers real value.  

Sending and receiving emails should not end there. There should be the sharing of information with other people. You can let them subscribe to your blog on any social media platform. 

6. Social media 

Social media is very common nowadays. Even younger generations are familiar with the different forms of social media such as Facebook, Twitter, Instagram, and many more. Since social media is commonly used in all parts of the world, it is advisable to be used in digital marketing because many audiences will be reached with your marketing advertisements. It has become an effective digital marketing strategy because it is easier to use and can be accessed by many people of different age brackets. The use of social media allows you to use infographics in your marketing ads. It is also convenient to manage and operate.

Digital marketing may be challenging compared to the traditional way. Here, you should be careful in evaluating your website, your page, the design, colors, layout, content, pictures, and other details to be included as part of the marketing strategy. However, it will help you reach many clients and become successful if you know how to handle issues and challenges brought by the use of technology. Explore more and study how it will be of more help in your company.  

Remember that challenges are there to help one grow and become fit for the world we are in. Just learn to use the strategy that is best suited to your needs and current situation. Careful analysis should always go hand in hand in dealing with digital marketing.