Korean Beauty Trends:
/ Cosmetic, Blog

Korean Beauty Trends: The 7 Major K-Beauty Trends of 2023

In the ever-evolving world of beauty and skincare, Korean beauty, or K-Beauty, has consistently remained at the forefront of innovation for years. As we step into the promising year of 2023, it is an opportune moment to delve deeply into the seven major K-Beauty trends that promise to shape the industry and revolutionize our skincare routines. From the adoption of sustainable practices to groundbreaking ingredient innovations, K-Beauty continues to redefine beauty standards and captivate beauty enthusiasts across the globe.

1. Clean and Green Beauty

Sustainable beauty practices are not only environmentally responsible but also benefit the skin. Natural ingredients like aloe vera, green tea extract, and chamomile are often used in clean beauty products due to their proven soothing and antioxidant properties.

Innisfree, a leading K-Beauty brand, is renowned for its commitment to sustainability. They use recycled packaging materials and prioritize eco-friendly sourcing.

Green tea polyphenols, commonly found in K-Beauty products, have been extensively studied for their anti-inflammatory and antioxidant effects, making them a staple in clean and green skincare.

2. Hanbang Ingredients

Traditional Korean herbal ingredients have a rich history of use in skincare, with scientific studies supporting their efficacy. For instance, ginseng is known to contain ginsenosides, which stimulate collagen production and improve skin elasticity.

Sulwhasoo’s Concentrated Ginseng Renewing Cream is a testament to the revitalizing properties of ginseng, supported by research demonstrating its anti-aging effects.

Mugwort, another Hanbang ingredient, has been the subject of scientific investigation for its anti-inflammatory and antimicrobial properties, making it suitable for acne-prone skin.

3. Customized Skincare Solutions

The concept of personalized skincare is substantiated by studies showing that individual skin types and concerns require tailored approaches. Skin assessments using technology like skin impedance analysis provide objective data for customization.

Laneige’s Skin Analysis service employs scientific algorithms to assess an individual’s skin condition, factoring in variables like moisture levels, sebum production, and skin tone.

Research on skin biometrics has led to the development of devices like SkinScanner, which measures hydration levels and pigmentation to provide precise skincare recommendations.

4. High-Tech Beauty Devices

High-tech beauty devices are grounded in scientific principles. LED masks use specific light wavelengths, such as blue light for acne treatment or red light for collagen stimulation, based on well-documented phototherapy research.

LG Pra.L’s Galvanic Ion Booster relies on galvanic currents, a scientifically-proven method to enhance the penetration of skincare ingredients into the skin.

Microcurrent devices, like the NuFACE Trinity, are designed to mimic the body’s natural electrical currents, which have been studied for their role in muscle toning and skin firmness.

5. Glass Skin 2.0

The pursuit of glass skin involves addressing key scientific principles like hydration, inflammation control, and barrier function improvement, all of which are essential for healthy and radiant skin.

Hyaluronic acid, a common ingredient in K-Beauty, is scientifically proven to enhance skin hydration by attracting and retaining moisture.

Niacinamide, often found in K-Beauty products, has demonstrated its ability to improve skin barrier function and reduce inflammation, supported by numerous scientific studies.

6. Minimalist and Multi-Functional Products

Multi-functional products can simplify skincare routines as long as they contain scientifically validated ingredients. For example, products combining hyaluronic acid, peptides, and antioxidants can deliver multiple benefits in one.

Cosrx’s Advanced Snail 96 Mucin Power Essence contains snail mucin, which has been researched for its moisturizing and wound-healing properties, making it a versatile skincare ingredient.

All-in-one products often incorporate antioxidants like vitamin C, supported by scientific evidence for its collagen-boosting and skin-brightening effects.

7. Inclusivity and Diversity

Skin diversity is rooted in genetics, geography, and environmental factors. Scientific studies on the melanin content, pigmentation, and structure of various skin types highlight the need for inclusive beauty products.

Brands like FENTY Beauty by Rihanna have championed inclusive shade ranges, acknowledging the genetic and geographical diversity in human skin tones.

K-Beauty brands are increasingly using diverse botanical extracts, such as licorice root and centella asiatica, which have demonstrated various skin benefits across different skin types in scientific research.


K-Beauty remains an enduring source of inspiration and innovation in the beauty landscape. In the unfolding year of 2023, these seven formidable K-Beauty trends, spanning from sustainability and the resurrection of traditional ingredients to the realm of personalized skincare and high-tech beauty devices, will not merely inform but profoundly reshape our approach to skincare, while simultaneously redefining the prevailing beauty paradigms. Amidst this ever-evolving K-Beauty tapestry, one constant endures – its unwavering dedication to assisting individuals in attaining healthy, radiant skin and embracing their most confident selves, both inside and out.