Brands Still Conducting Animal Testing for Cosmetics
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Brands Still Conducting Animal Testing for Cosmetics in 2023

In today’s beauty industry, ethical concerns have taken center stage, with consumers becoming increasingly conscious of the products they use. One major ethical issue is animal testing for cosmetics, which involves subjecting animals to potentially harmful chemicals to ensure product safety. While many countries and organizations have been working diligently to ban animal testing, some famous brands continue to test their cosmetics on animals.

Why Brands Conduct Animal Testing

Brands often resort to animal testing for cosmetics due to concerns related to product safety, regulatory compliance, and market access. They argue that animal testing is essential to assess the safety of their products, preventing potential harm to consumers by identifying adverse reactions before human trials. Additionally, in countries like China, animal testing is mandated by law for imported cosmetics, forcing brands to comply with these regulations to access key markets. Ingredient testing is another aspect, with brands needing to evaluate individual ingredients for safety, sometimes requiring additional testing to understand their effects on the skin, eyes, or overall health.

How Animal Testing for Cosmetics Occurs

Animal testing for cosmetics generally involves selecting test animals like rabbits, guinea pigs, mice, or rats and subjecting them to various test methodologies, such as skin sensitization, eye irritation, or acute toxicity tests. These animals are exposed to test substances through application, ingestion, or inhalation, depending on the specific test. Throughout the testing period, animals are closely monitored for signs of irritation or adverse effects, and after the experiments, they are typically euthanized and examined for internal and external effects of the test substances. The data collected are then analyzed to determine the safety of the cosmetic product or ingredient. However, there is a growing call for alternative testing methods that are both more humane and scientifically valid, encouraging brands to transition away from traditional animal testing practices.

Well-known brands that have not yet embraced cruelty-free practices


L’Oréal, one of the world’s largest cosmetics companies, has faced scrutiny for its animal testing policies. Although they claim to be committed to ending animal testing, the company still conducts tests on animals when required by law in certain regions, including China.

Estée Lauder

Estée Lauder, a cosmetics conglomerate, owns various renowned brands, including MAC Cosmetics and Clinique. Despite ongoing pressure from animal rights activists, Estée Lauder continues to sell its products in countries where animal testing is mandatory.

Procter & Gamble (P&G)

Procter & Gamble is a multinational corporation that owns popular beauty brands like Olay, CoverGirl, and Pantene. While they have taken steps to reduce animal testing, P&G still conducts tests when required by law or when alternative methods are not available in certain regions.

Johnson & Johnson

Johnson & Johnson, known for its diverse range of products, including Neutrogena and Aveeno, has made limited progress in reducing animal testing. They continue to conduct tests when no alternatives are accessible or when mandated by law in specific markets.


Revlon, a well-known cosmetics brand, has been slow to adopt cruelty-free practices. They have made minor efforts to reduce animal testing but still conduct tests when required by law in certain regions.

Coty Inc.

Coty Inc. owns brands like CoverGirl and Rimmel. While Coty has made some strides in reducing animal testing, their policies still allow for testing when necessary or required by law.


Shiseido, a Japanese cosmetics giant, has faced criticism for its animal testing practices. While they have made commitments to reduce animal testing, they continue to test products on animals when mandated by law in specific countries.

Mary Kay

Mary Kay is known for its skincare and cosmetics products. While they claim to support alternatives to animal testing, Mary Kay still conducts tests when required by law, particularly in countries like China.


In 2023, the issue of animal testing for cosmetics remains relevant. Prominent brands like L’Oréal, Estée Lauder, Procter & Gamble, Johnson & Johnson, Revlon, Coty Inc., Shiseido, and Mary Kay continue to engage in animal testing under certain circumstances. Consumers committed to supporting cruelty-free brands should thoroughly research each company’s policies and look for recognized cruelty-free certifications like Leaping Bunny or PETA’s Beauty Without Bunnies. By making informed choices, consumers can contribute to the ongoing push for cruelty-free practices in the beauty industry, encouraging more brands to prioritize the welfare of animals.