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7 Step Guide to Content Marketing for Ecommerce Websites

A strategy for content marketing is one of the essential elements in the marketing plan. In doing a marketing plan, the content should be well-identified as to which group or target areas over various channels. The message is the content itself and the online marketing modes and channels may include SEO or different kinds of social media platforms.

There are some company businesses that ignore or neglect the actual content of their brands, products, and services since they greatly focus on the channels as to how they can deliver their offered products and services. But, this is not a better approach and practice when it comes to Search Engine Optimization (SEO). Therefore, contenting marketing approach would be effective if there were a combination of long-term objectives or goals in online marketing, which includes the further development and creation of digital content.

Read more: 5 Ways To Take Your Small Retail Business To The Next Level

In other words, a content marketing strategy is said to be successful if it is directly related to its target group or individuals. This can also become successful if it is being perceived by a specific target area as good-quality content. Thus, the content needs to be properly distributed to specific users, which will greatly impact them.

If you have a business online, and you’re planning a content marketing strategy, it is important to think of some effective ways of how you can put those plans into practice. To give you an idea of how to create some effective and useful content marketing strategies, you may take a glimpse at the following:

1. Target Audience

<span”>If you’re planning a content marketing strategy, you can make use of the internet as your mode of finding target market groups. But since the internet users are billions in number, of course, you don’t need to appeal to all of them. You only need to pick the best target market in offering your products and services online. In this way, you can create relevant content which ranks well, allowing your brand to become visible in different search engines.

2. Inventory

Before creating new content for your online business, you need to make some inventory check, sometimes referred to as “content audit.” It only means that you need to list down all pieces of content you have. This gives you a content overview, including the effect on your target audience.

3. Goal/Purpose

If you are about to start planning how you offer your products and services to your target market, you should also define your goals and objectives. In this way, you can create long-term activities and strategies which lead to the success of your online business. The goals of content marketing strategies could be something that is related to business, like how to increase revenues, profits, or marginal returns. There are also specific e-commerce objectives or goals like an improvement in conversion rate and increasing time being spent on a web page. Moreover, your goal should be Specific, Measurable, Action-Oriented, Realistic, and Time Sensitive (SMART). With these SMART goals, you will surely achieve success in your online business.

4. Comparison and Contrast with Your Competitors

After creating effective content for your target audience, it is then necessary to evaluate the strengths and weaknesses of your competitors. To do this, you can even choose at least 3 competitors who offer the same business products and services that you have. Once you have already chosen the competitors of your business, try to study and scrutinize their published content. You also need to pay attention to the different factors like covered topics, selected channels, frequency of their posts, and their writing style.

5. Content Management System (CMS)

This system serves as your guide on how to effectively and properly manage the content you have. It includes creating, planning, and analyzing the content. Just like the content audit, your main purpose is to have a good overview with appropriate CMS. It would be better to utilize your CMS as your editing schedule for you to efficiently structure as to when the article needs to be published. With the use of this CMS as your editing schedule, you will be guided in measuring the success of the new posts. Thus, it helps you to improve in this field constantly.

6. Planning for the Topics

A good and effective content requires hard work and a big amount of money as your investment. That’s why you will need long-term creation of content for your business. Aside from that, you will also need a publishing plan to provide life in your online business continuously.

7. Measuring the Success of Your Content

The final step and procedure that you need to do is to measure results based on the achievement of your content. Make sure to know and analyze if your cope is organically increasing on Google or not. You also need to know if there’s an increase in the number of subscribers on specific social media platforms you have used. These things and other factors must be regularly checked so that you can critically assess the content measures.

You can measure success based on the channels where you have published your content. For example, Google Analytics would provide you with a better overview. But, some social media platforms have their own tools for analysis too. Always be meticulous enough and scrutinize everything, even the good results, since spam and some other similar things might lead to affirmative outcomes.


Even though content marketing strategy for e-commerce websites sounds tiring and requires a lot of hard work and investments, it would still provide the best results if you properly manage your content marketing strategies. By simply following those steps, procedures, and guides that were mentioned above, you can surely have a successful online business in the near future. Thus, you will have effective and successful content which ranks well on different search engines. So, when working on your content marketing strategies for e-commerce websites, make sure to create a comprehensive plan that includes essential factors for success.